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The Three Stages of Disruptive Innovation: Idea Generation, Incubation, and Scaling
Abstract
Facing imminent disruption, many large, established firms have embraced innovation as a way to develop new growth businesses. To succeed in the face of disruptive change requires established firms to master three distinct disciplines: ideation, to generate potential new business ideas; incubation, to validate these ideas in the market; and scaling, to reallocate the assets and capabilities needed to grow the new business. This article...
Paper Details
Title
The Three Stages of Disruptive Innovation: Idea Generation, Incubation, and Scaling
Published Date
Apr 9, 2019
Journal
Volume
61
Issue
3
Pages
49 - 71