Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland

The purpose of this study is to further our understanding of dilemmas facing the third mission of universities. Through this dilemma-related information, we aim to provide paths for universities to reconcile these dilemmas and adopt a more holistic approach to university marketing. In so doing, we revisit “the shotgun wedding of industry and academia” (Hampden-Turner 1990, pp. 201–221). The dilemmas detected in this study revolve around two...