Kati Suomi
University of Turku
AdvertisingHigher educationSociologyBusinessPublic sectorHealth careMarketingEmpirical evidenceConstruct (philosophy)Work (electrical)Political scienceQualitative researchPerspective (graphical)Value (ethics)DestinationsKnowledge transferDilemmaContext (language use)Brand identityPublic relationsLegitimacyReputationMeaning (linguistics)Discourse analysisQualitative propertyEmployee engagement
23Publications
8H-index
199Citations
Publications 23
Newest
#1Kati Suomi (UTU: University of Turku)H-Index: 8
#2Saila Saraniemi (University of Oulu)H-Index: 12
Last. Terhi TevameriH-Index: 2
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This study examines the link between employee engagement and internal branding. It seeks to understand which antecedent factors healthcare professionals consider important for employee engagement and what kinds of implications this engagement-related information may have for internal branding. The study reviews the literature on employee engagement and internal branding and presents a conceptualisation of the linkage between the two concepts. The empirical portion content analyses more than 1200...
3 CitationsSource
#2Kati Suomi (UTU: University of Turku)H-Index: 8
Last. Jari StenvallH-Index: 8
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The academic career stories and trajectories of PhD holders have been widely studied in the context of economic austerity and an oversupply of doctors. However, few studies have investigated career...
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#1Kati SuomiH-Index: 8
Last. Elias PekkolaH-Index: 7
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Doctoral employment outside universities has been increasing, as universities cannot employ all doctorate holders. Nevertheless, it has been argued that the shift from doctoral programs to the non-academic labour market has been limited. In this qualitative study, more than 800 verbal answers given by doctorate holders to a pair of open-ended questions were content-analysed to explore doctorate holders’ perceptions of the non-academic labour market and the reputational problems they relate to th...
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#1Paul Clark (TRU: Thompson Rivers University)H-Index: 3
#2Chris Chapleo (BU: Bournemouth University)H-Index: 15
Last. Kati Suomi (UTU: University of Turku)H-Index: 8
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Although research on branding in higher education has grown, a specific focus on internal branding in this sector is still scarce. Brand support by mid-level administrative staff and deans is a key element in internal branding of a university. This study explores the extent to which internal branding contributes to this group’s understanding of and engagement with a public institution’s rebranding campaign. It identifies challenges and practice insights for practice for internal branding activit...
5 CitationsSource
#2Kati Suomi (UTU: University of Turku)H-Index: 8
Last. Jari StenvallH-Index: 8
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This study examines the implementation of a re-branding campaign in a public Canadian university. Data collection comprised 19 qualitative semi-structured interviews with key internal university stakeholders (Dean and Mid-level Administrators). The data revealed three core dilemma pairs: (1) new brand vs. previous brand; (2) voice at the organisational level vs. voice at the departmental level; and (3) voluntary down-up voicing vs. up-down voicing. Results suggest that successfully implementing ...
4 CitationsSource
#2Kati Suomi (UTU: University of Turku)H-Index: 8
Last. Tomi J. Kallio (UTU: University of Turku)H-Index: 9
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The extant literature has identified five problems related to public sector organisations and their reputation management: politics, consistency, charisma, uniqueness and excellence. This study examines whether and how the problems of reputation management occur in public higher education by collecting qualitative data from 40 interviews. The study sheds light on the perceptions of a group that has been largely neglected in previous studies: namely, doctorates who have exited academia, or ex-aca...
4 CitationsSource
#1Kati Suomi (UTU: University of Turku)H-Index: 8
Last. Jussi KivistöH-Index: 10
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The purpose of this study is to further our understanding of dilemmas facing the third mission of universities. Through this dilemma-related information, we aim to provide paths for universities to reconcile these dilemmas and adopt a more holistic approach to university marketing. In so doing, we revisit “the shotgun wedding of industry and academia” (Hampden-Turner 1990, pp. 201–221). The dilemmas detected in this study revolve around two pairs, namely: “Highlighting intrinsic value of researc...
5 CitationsSource
#1Mervi LuonilaH-Index: 5
#2Kati SuomiH-Index: 8
Last. Tanja LepistöH-Index: 3
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The aim of this qualitative case study is to explore the mechanisms underlying value cocreation in the context of networked festival productions. Applying the managerial perspective, this study particularly explores why cocreation represents a valuable factor in networked festival productions and how the activities are conducted in the value creative platform, namely conversational space. Considering festivals as services in their host destinations, this study applies the context of three festiv...
8 CitationsSource
#1Kati Suomi (UTU: University of Turku)H-Index: 8
#2Mervi Luonila (University of the Arts Helsinki)H-Index: 5
Last. Jaana Tähtinen (UTU: University of Turku)H-Index: 24
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Abstract This paper embraces the daring use of ironic humor in brand co-creation in festival branding. Innovative branding is an aspiration in the growing festival business. This study explores a unique case: a festival that applies ironic humor in its brand co-creation despite the risks involved. The findings suggest that the use of ironic humor, when made inherent to a festival's brand identity, can increase stakeholders' attention to and awareness of the festival and attract positive media at...
7 CitationsSource
#1Kaisa Aro (UTU: University of Turku)H-Index: 1
#2Kati Suomi (UTU: University of Turku)H-Index: 8
Last. Saila Saraniemi (University of Oulu)H-Index: 12
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Abstract Brand love is a relatively new concept in academic discussion that demonstrates consumers’ deepening relationships with brands. The purpose of this study is to conceptualize the antecedents and consequences of destination brand love. This qualitative case study focuses on the destination brand of Yllas, which is a large outdoor resort located north of the Arctic Circle in Finnish Lapland. This study builds on the academic literature on brand love, destination brands, and emotional place...
52 CitationsSource