Facebook’s power: factors influencing followers’ visit intentions
Abstract
Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that...
Paper Details
Title
Facebook’s power: factors influencing followers’ visit intentions
Published Date
May 7, 2019
Volume
23
Issue
1
Pages
95 - 117
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