Original paper
Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations
Abstract
The motivation behind online consumption behavior is different from that of online social behavior, and research is lacking regarding the impact of identification on e-commerce consumption. The current research examines the influence of identification, which is perceived anonymity, and intrinsic motivation on the continuous purchasing behaviors on retailing e-commerce websites based on self-determination theory. The mediating role of intrinsic...
Paper Details
Title
Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations
Published Date
Apr 2, 2019
Journal
Volume
11
Issue
7
Pages
1944 - 1944
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Notes
History