Enjoy it again: Repeat experiences are less repetitive than people think.

What would it be like to revisit a museum, restaurant, or city you just visited? To rewatch a movie you just watched? To replay a game you just played? People often have opportunities to repeat hedonic activities. Seven studies (total N = 3,356) suggest that such opportunities may be undervalued: Many repeat experiences are not as dull as they appear. Studies 1-3 documented the basic effect. All participants first completed a real-world activity...