Business

Archaeology

Pure mathematics

Laddering

Value (mathematics)

Construct (python library)

Dimension (graph theory)

Mathematics

Marketing research

Statistics

Marketing

Psychology

Geography

Consumer behaviour

Programming language

Context (archaeology)

Computer science

Preference

Multidimensional scaling

Journal of Retailing and Consumer Services

This study aimed to identify a new framework for consumer perceived value (CPV) and evaluate the dynamics of relative importance of different dimensio…

Consumer perceived value preferences for mobile marketing in China: A mixed method approach