Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising

Volume: 39, Issue: 1, Pages: 94 - 130
Published: Jan 2, 2020
Abstract
Regulation prescribes that sponsored social media posts should clearly disclose their material connection with brands. However, research on the impact of such disclosures is limited. This study...
Paper Details
Title
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
Published Date
Jan 2, 2020
Volume
39
Issue
1
Pages
94 - 130
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