This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our
Privacy Policy.
Accept
Gain insight into
research trends
and
influential papers
with
Research Intelligence.
Search everything
Product tour
About us
Our data
Use cases
Pricing
Sign in
Sign up
Home
Research Intelligence
Pro
Expert Finder
Pro
Scinapse Trends
Paper Search
Journal Search
Collections
Favorites
History
Notes
Keyword Alerts
Submit Feedback
Settings
doi.org/10.1016/j.jbusres.2019.01.022
Other
The effect of color and self-view priming in persuasive communications
Ioannis Kareklas
15
,
Darrel D. Muehling
31
,
Skyler King
4
View all 3 authors
Journal of Business Research
10.50
Volume: 98, Pages: 33 - 49
Published
: Jan 22, 2019
37
Citations
Source
Cite
Save
Basic Info
Analytics
References
Citations
Abstract
No abstract.
Paper Fields
Business
Mathematics education
Cognitive psychology
Fluency
Biology
Botany
Construal level theory
Congruence (geometry)
Paleontology
Germination
Context (archaeology)
Test (biology)
Processing fluency
Advertising
Psychology
Persuasion
Social psychology
Priming (agriculture)
Paper Details
Title
The effect of color and self-view priming in persuasive communications
DOI
doi.org/10.1016/j.jbusres.2019.01.022
Published Date
Jan 22, 2019
Journal
Journal of Business Research
Volume
98
Pages
33 - 49
Notes
To use the Note feature, you need to be logged in. Please
sign in.
History
View all history
Inert
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.
Skip
Next