Still More Than a Feeling: Commentary on Cash et al., “Expectancy Effects in the Autonomous Sensory Meridian Response” and Recommendations for Measurement in Future ASMR Research

Autonomous Sensory Meridian Response (ASMR) — the sensory phenomenon experienced by some people in response to visual and auditory stimuli such as whispering — has attracted substantial public attention but is not yet well understood or well established within the scientific community. Recent research published in PeerJ by Cash, Heisick and Papesh (2018) investigated whether ASMR could be a placebo effect (resulting from expectation) rather than...