Original paper
From Heineken with Love: James Bond Product Promotion
Abstract
The producers of the newest James Bond film, Spectre, had a difficult sponsorship decision to make before filming of the movie began in one month. Up for consideration was a highly lucrative product promotion with Heineken, which offered both a sizable contribution to the film as well as a high-budget advertising campaign. The studio was looking for any way it could to reduce the cost of the film (which was nearing $250 million), but the...
Paper Details
Title
From Heineken with Love: James Bond Product Promotion
Published Date
Jan 1, 2017
Journal
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Notes
History