Original paper
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Volume: 47, Issue: 2, Pages: 349 - 367
Published: Nov 21, 2018
Paper Details
Title
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Published Date
Nov 21, 2018
Volume
47
Issue
2
Pages
349 - 367
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