This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Gain insight into research trends and influential papers with Research Intelligence.
doi.org/10.1007/s11747-018-0617-2
Other

Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis

Sara Hanson
7
,
Lan Jiang
20
,
Darren W. Dahl
51
Journal of the Academy of Marketing Science9.50
Volume: 47, Issue: 2, Pages: 349 - 367
Published: Nov 21, 2018
Abstract
No abstract.
Paper Fields
Paper Details
Title
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
DOI
doi.org/10.1007/s11747-018-0617-2
Published Date
Nov 21, 2018
Journal
Journal of the Academy of Marketing Science
Volume
47
Issue
2
Pages
349 - 367
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.