Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model

Volume: 44, Pages: 38 - 52
Published: Feb 1, 2019
Abstract
Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the...
Paper Details
Title
Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model
Published Date
Feb 1, 2019
Volume
44
Pages
38 - 52
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