Abstract This paper investigates the competitive structure of restaurant retailing by developing and testing a conceptual framework that combines household production economics theory with research on hedonic and utilitarian retail patronage. The results generally support this conceptualization. This study contributes to the literature in three ways. First, the theory of household economics provides the missing theoretical rationale for studying the demographic correlates of hedonic versus utilitarian retail patronage motives. Second, this study also provides evidence that the utilitarian motives underlying research on household economics can be meaningfully supplemented by investigating hedonic patronage motives. Finally, this research adds to the literature on restaurant patronage rooted in household economics by studying empirically the role of retail marketing mix variables in restaurant retailing.
Last. Matthew Semadeni(ASU: Arizona State University)H-Index: 20
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Research Summary We investigate the theoretical and empirical implications of longitudinal data in strategy research. Theoretically, longitudinal data allow strategy researchers to distinguish between relationships among constructs within versus between firms. Empirically, longitudinal data contain information about two types of relationships: within- and between-firm. We describe how the hybrid approach, a technique used in other disciplines, disentangles within- and between-firm relationships....
Last. Scot Burton(UA: University of Arkansas)H-Index: 63
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In this research, the authors examine the effects on preschool-aged childhood obesity rates associated with the direct and moderating influence of fast food restaurant density levels, consumer poverty, and urbanization. Results show that higher levels of fast food restaurant saturation are associated with increased levels of childhood obesity in both urban and poor areas, with the largest negative effect of fast food availability on obesity occurring in more economically disadvantaged, urban are...
Last. Biing-Hwan Lin(Economic Research Service)H-Index: 2
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Given the rise in health-related issues associated with changing food consumption patterns, we examine the role of not only demographics on food-away-from-home expenditures by meal occasion, but also transactional specific variables (e.g., promotion, ordering, and both facility and meal characteristics) and past away-from-home expenditures. Our results suggest that transactional variables that reflect both facility and meal characteristics as well as ordering, promotion, and party composition va...
Purpose – This paper seeks to argue that a new and broader definition of food value should be introduced that includes other factors than the traditional mantra of nutritional value, appearance, and the like. This paper introduces the concept of food consumption value (FCV). Design/methodology/approach – The development of FCV is based upon various research traditions and corresponding bodies of literature. The four constituting parts of FCV origins in different lines of scholarly theorising. Th...
#1Jinsoo Hwang(KSU: Kansas State University)H-Index: 30
#2Chihyung Ok(KSU: Kansas State University)H-Index: 15
Abstract This study examined a theoretical model examining interrelationships among three service qualities (i.e., physical environment quality, interactional quality, and outcome quality). In addition, this study investigated the effects of three service qualities on utilitarian and hedonic attitudes toward restaurant brands and the mediating effects of such attitudes in forming brand preference in full-service restaurants. To further understand unique differences, this study conducted a multi-...
Last. Steven T. Yen(UT: University of Tennessee)H-Index: 37
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This paper investigates household expenditures on food away from home by type of facility. A system of expenditures at full-service restaurants, fast-food restaurants and other facilities are estimated with a multivariate sample selection procedure, for three types of households by household composition. Statistical significance of error correlations suggests endogeneity of sample selectivity and justifies estimation of the equations in a system to improve statistical efficiency. Differentiated ...
Retail shopping studies often conclude that desirable shopper behaviors, such as spending more money, indicate underlying approach motivation, while undesirable behaviors, such as leaving the store, indicate underlying avoidance motivation. However, hedonic consumption would seem to provide an opportunity not only for approaching fun and excitement but also for avoiding problems and stress in everyday life. This study investigates approach and avoidance motivations in a hedonic consumption conte...
Purpose – The purpose of this research was to investigate the structural relationships between chain restaurant patrons' brand attitude, utilitarian value, hedonic value, well‐being perception, and behavioral intentions with the moderating role of involvement.Design/methodology/approach – A review of the current literature in these areas revealed ten theoretical hypotheses, from which the authors derived a structural model. The model was tested utilizing data collected from 433 chain restaurant ...
#1Daniele Scarpi(UNIBO: University of Bologna)H-Index: 10
#1Daniele Scarpi(UNIBO: University of Bologna)H-Index: 13
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-focused utilitarians. This study investigates the effects of consumers’ hedonic and utilitarian orientation online on price consciousness, frequency of purchase, purchased amount, intention to re-patronize a Web site and expertise with the Internet. It specifically considers purchasing, not mere browsing, basing on data collected on customers of one of the largest Italian online retailers for elec...
#1Junfei Bai(CAS: Chinese Academy of Sciences)H-Index: 19
#2Caiping Zhang(CUFE: Central University of Finance and Economics)H-Index: 5
Last. Thomas I. Wahl(NDSU: North Dakota State University)H-Index: 22
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Purpose - The purpose of this paper is to investigate factors influencing household food consumption away from home in Beijing by type of food facility and type of meal. Design/methodology/approach - Derived from the Becker's household production and consumption theory, the authors econometrically specified household expenditure function on food away from home. Box-Cox transformed double-hurdle models were estimated. The data were collected in 2007 in Beijing China by the authors, using a diary-...
Abstract This study investigates how promotional activities, mall size, and past shopping experiences affect customer shopping duration, and elucidates how shopping duration induces immediate, transient, and long-term effects on customer decisions of whether and how much to buy in the offline shopping mall format. We simultaneously model purchase incidence, purchase amount, and shopping duration to examine empirically the constructs’ dynamic impacts. The proposed model is calibrated using six-ye...
Abstract This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The...
International volunteer tourism is an emerging and sustainable trend of the global tourism industry. In this study, we attempted to provide a clear comprehension of volunteer tourists’ mental health increase and pro-social intention formation. A survey method and quantitative approach were used. Our result from the structural analysis showed that hedonic and utilitarian performances, mental health, and volunteer tourism engagement had significant associations and that these relationships contrib...