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Survey-software implicit association tests: A methodological and empirical analysis
Abstract
The implicit association test (IAT) is widely used in psychology. Unfortunately, the IAT cannot be run within online surveys, requiring researchers who conduct online surveys to rely on third-party tools. We introduce a novel method for constructing IATs using online survey software (Qualtrics); we then empirically assess its validity. Study 1 (student n = 239) revealed good psychometric properties, expected IAT effects, and expected...
Paper Details
Title
Survey-software implicit association tests: A methodological and empirical analysis
Published Date
Sep 12, 2019
Journal
Volume
51
Issue
5
Pages
2194 - 2208
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