Conceptually confused, but on a field level? A method for conceptual analysis and its application:

Published on Dec 1, 2019in Marketing Theory
· DOI :10.1177/1470593118796677
Jaana Tähtinen24
Estimated H-index: 24
(UTU: University of Turku),
Virpi Havila17
Estimated H-index: 17
(Uppsala University)
Sources
Abstract
This article develops and applies a conceptual analysis method (CAM). The CAM is a critical reflection on multiple definitions and descriptions of concepts and terms all used to refer to a phenomen...
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