Original paper
Quota sampling using Facebook advertisements
Volume: 8, Issue: 3, Pages: 558 - 564
Published: Dec 5, 2018
Abstract
Researchers in different social science disciplines have successfully used Facebook to recruit subjects for their studies. However, such convenience samples are not generally representative of the population. We developed and validated a new quota sampling method to recruit respondents using Facebook advertisements. Additionally, we published an R package to semi-automate this quota sampling process using the Facebook Marketing API. To test the...
Paper Details
Title
Quota sampling using Facebook advertisements
Published Date
Dec 5, 2018
Volume
8
Issue
3
Pages
558 - 564
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