Review paper
Different channels for different services: information sources for services with search, experience and credence attributes
Abstract
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, namely, the economic approach and the psychological approach), and the specific aim is to compare consumers’ choice of source when seeking information prior to contracting services with different levels of search, experience...
Paper Details
Title
Different channels for different services: information sources for services with search, experience and credence attributes
Published Date
Aug 10, 2018
Journal
Volume
41
Issue
3-4
Pages
261 - 284
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