Review paper
Gender differences in the antecedents of trust in mobile social networking services
Abstract
With the development of mobile Internet technology and smartphone devices, mobile social networking services (mobile SNS) have become increasingly popular in recent years. However, research that systematically investigates the antecedents of trust, especially the gender differences therein, in the context of mobile SNS has been scarce. Building upon social role theory (SRT), this study extends existing literature by exploring the driving forces...
Paper Details
Title
Gender differences in the antecedents of trust in mobile social networking services
Published Date
Jul 13, 2018
Journal
Volume
41
Issue
5-6
Pages
400 - 426
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