On Predicting the Relationship between Team Identification and Supporters’ Post-Game Identity Management Strategies: the Mediating Roles of Pride and Shame

In this research, the authors propose to re-explore the relationship between team identification and supporters’ post-game identity management strategies using the two self-conscious emotions of pride and shame as mediating variables. The moderated mediated results indicated that pride mediated the links between team identification and the strategy of status display (i.e., boosting) following victories, and to a lesser extent, following defeats...