How does material possession love influence sustainable consumption behavior towards the durable products?
Abstract
Sustainable consumption behavior of residents affects the sustainable development of the society. Sustainable consumption behavior of durable products involves interactions between the consumer and product, while emotions are an important factor that occurs during interaction between the consumer and the product. The current study explores the effect of consumers’ needs on material possession love and sustainable consumption behavior toward...
Paper Details
Title
How does material possession love influence sustainable consumption behavior towards the durable products?
Published Date
Oct 1, 2018
Volume
198
Pages
389 - 400
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