Xuebing Dong
Shanghai University
Norm of reciprocityPossession (law)MetaheuristicSubjective well-beingAdvertisingNeed for affiliationBusiness ethicsEmpirical researchFeelingMathematical optimizationHeuristicsProduct (category theory)Conceptual modelConsumption (economics)BusinessMaterialismAugmented realityPsychologyProject managementEstimation of distribution algorithmMarketingCognitionReciprocity (cultural anthropology)Digital mediaSocial comparison theoryCognitive psychologyBenchmark (surveying)Survey data collectionSocial connectednessInteractive mediaConsumer behaviourProduct typeModerated mediationBrand communityControl (management)DonationSustainable consumptionProduct marketingFluencyQuality of Life ResearchSelf-esteemRelative deprivationTest (assessment)Face (sociological concept)PassionProject managerPersuasionMinimum timeCultural orientationGreen purchasingAffect (psychology)Resource levelingComputer scienceOperations researchProduct (business)Social mediaMultilevel modelSustainable developmentResource (project management)Role conflictMediation (statistics)Cognitive loadAutonomyStructural equation modelingIntegrated marketing communicationsFunction (engineering)Social psychologyIdentification (information)Information processingGenetic algorithmModerationMeta-analysis
11Publications
6H-index
77Citations
Publications 11
Newest
#1Xiaojun FanH-Index: 5
#2Xinyu JiangH-Index: 1
Last. Yangxi LinH-Index: 2
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#1Xiaojun Fan (SHU: Shanghai University)H-Index: 5
#2Nianqi Deng (SHU: Shanghai University)H-Index: 3
Last. Xuebing Dong (SHU: Shanghai University)H-Index: 6
view all 4 authors...
In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from 117 articles, we constructed a framework of meta-analysis and identified 20 constructs. Among these, 13 are antecedents that can be grouped into three components: consumer-related traits, execution-related factors, and product-related traits, while three mediat...
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In the resource levelling problem (RLP) under uncertainty, existing studies focus on obtaining an open-loop activity list that is not updated during project execution. In project management practic...
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#1Junyun Liao (JNU: Jinan University)H-Index: 1
#3Yulang Guo (Guangdong University of Business Studies)H-Index: 1
Abstract Virtual brand communities (VBCs), whether hosted by firms or consumers, rely largely on consumers’ knowledge contribution to survive and thrive. Despite the importance of knowledge contribution, limited is known about its antecedents and especially how it varies across VBCs of two hosting types, i.e. firm- vs. consumer-hosted VBCs. Drawing from the reciprocity theory, this study develops and tests a model to investigate how VBC user-community relationship (satisfaction with community an...
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#1Xiaojun Fan (SHU: Shanghai University)H-Index: 5
#2Zeli Chai (SHU: Shanghai University)H-Index: 1
Last. Xuebing Dong (SHU: Shanghai University)H-Index: 6
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Abstract With the application of augmented reality (AR) technology by online retailers to improve online services, the impact of AR adoption on consumer behavior has attracted attention both in academic and in practical circles. Based on the cognitive perspective of information processing and from the two aspects of cognitive load and cognitive fluency, this study discusses the influence of AR adoption on online consumers' product attitudes. The results of the experimental study show that two AR...
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#1Xuebing Dong (SHU: Shanghai University)H-Index: 6
#2Shengmin Liu (USST: University of Shanghai for Science and Technology)H-Index: 2
Last. Nianqi Deng (SHU: Shanghai University)H-Index: 1
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Abstract Despite the importance of having a love of nature, it is unclear as to how this love affects the different dimensions of sustainable consumption behavior (SCB). Drawing on love of nature and connectedness to nature, we propose that this love, consisting of passion for nature, intimacy with nature, and commitment to nature, is beneficial to SCB. Furthermore, we suggest that connectedness to nature is the driving factor of love of nature. We employed survey data collected from 856 Chinese...
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#1Xiaojun Fan (SHU: Shanghai University)H-Index: 5
#2Nianqi Deng (SHU: Shanghai University)H-Index: 3
Last. Junbin Wang (SHU: Shanghai University)H-Index: 4
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Abstract Nowadays, sharing information on social media is a common phenomenon. However, most previous studies on sharing behavior explored the relationship between self-presentation and subjective well-being from the promulgator’s perspective. We examine a distinct aspect of sharing behavior on social media, namely how others’ self-presentation influences visitor’s subjective well-being. To this end, the present research examined: (1) whether others’ self-presentation affects individuals’ subjec...
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#1Hongbo Li (SHU: Shanghai University)H-Index: 7
#2Meng Wang (SUFE: Shanghai University of Finance and Economics)H-Index: 1
Last. Xuebing Dong (SHU: Shanghai University)H-Index: 6
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AbstractIn project management, resources and time are two critical aspects influencing the success of a project. On the one hand, resource leveling, an effective resource optimization technique, is...
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#1Xuebing Dong (SHU: Shanghai University)H-Index: 6
#2Hongbo Li (SHU: Shanghai University)H-Index: 7
Last. Xiaojun Fan (SHU: Shanghai University)H-Index: 1
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Abstract Sustainable consumption behavior of residents affects the sustainable development of the society. Sustainable consumption behavior of durable products involves interactions between the consumer and product, while emotions are an important factor that occurs during interaction between the consumer and the product. The current study explores the effect of consumers’ needs on material possession love and sustainable consumption behavior toward durable products, and investigates the moderat...
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#1Hongbo Li (SHU: Shanghai University)H-Index: 7
#2Xuebing Dong (SHU: Shanghai University)H-Index: 6
Abstract In real-life project management, resource leveling is an important technique to ensure the effective use of resources, in which activities (a) can often be executed in alternative modes and (b) are constrained by precedence relations with minimum and maximum time lags that can be modeled using generalized precedence relations (GPRs). In addition, the values of the time lags tend to depend on activity modes. The resource leveling problem with multiple modes and mode-dependent GPRs (MRLP-...
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