Review paper
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Abstract
The increased penetration of mobile devices has a significant impact on customers’ online shopping behavior, with customers frequently switching between mobile and fixed devices on the path to purchase. By accounting for the attributes of the devices and the perceived risks related to each product category, the authors develop hypotheses regarding the relationship between device switching and conversion rates. They test the hypotheses by...
Paper Details
Title
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Published Date
Sep 1, 2018
Journal
Volume
82
Issue
5
Pages
1 - 19
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