Female franchisees; a lost opportunity for franchising sector growth?
Abstract
The purpose of this study is to investigate why female franchisees are under-represented in franchise ownership. A qualitative approach was adopted using a collective, instrumental case study of 30 female franchisees. A number of different types of influences were identified in the literature and then elucidated and assessed. It was found that push and pull factors, work–family life balance, franchising sector characteristics and external...
Paper Details
Title
Female franchisees; a lost opportunity for franchising sector growth?
Published Date
Jun 8, 2018
Volume
28
Issue
2
Pages
107 - 122
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