Understanding perceptions and beliefs about different types of fermented milks through the application of projective techniques: A case study using Haire's shopping list and free word association

The food industry has been exploring the fermented milk due to its technological and functional potential, creating different formulations and fulfilling the recent market demands. In this context, evaluate the consumers' behavior and perception through qualitative approaches helps to identify the factors that may impact the consumption and purchase of those dairy products, guaranteeing a commercial advantage in a highly competitive market. This...