Review paper

The Formation of Organizational Reputation

Volume: 12, Issue: 2, Pages: 574 - 599
Published: Jun 1, 2018
Abstract
In this article, we review four decades of research on the formation of organizational reputation. Our review reveals six perspectives that have informed past studies: a game-theoretic, a strategic, a macro-cognitive, a micro-cognitive, a cultural-sociological, and communicative one. We compare and contrast the different assumptions about what reputation is and how it forms that characterize these perspectives, and we discuss the implications of...
Paper Details
Title
The Formation of Organizational Reputation
Published Date
Jun 1, 2018
Volume
12
Issue
2
Pages
574 - 599
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