Original paper

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Volume: 82, Issue: 4, Pages: 102 - 126
Published: Jul 1, 2018
Abstract
This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, matched with sales receipts and survey responses, the authors show that mobile phone use (vs....
Paper Details
Title
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Published Date
Jul 1, 2018
Volume
82
Issue
4
Pages
102 - 126
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