Original paper
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Abstract
This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, matched with sales receipts and survey responses, the authors show that mobile phone use (vs....
Paper Details
Title
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Published Date
Apr 12, 2018
Journal
Volume
82
Issue
4
Pages
102 - 126