This website uses cookies.
We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies.
To learn more, you can find in our Privacy Policy.
Original paper

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Volume: 82, Issue: 4, Pages: 102 - 126
Published: Apr 12, 2018
Abstract
This research examines consumers’ general in-store mobile phone use and shopping behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of-purchase sales, but the results of the current study indicate instead that it can increase purchases overall. Using eye-tracking technology in both a field study and a field experiment, matched with sales receipts and survey responses, the authors show that mobile phone use (vs....
Paper Details
Title
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
Published Date
Apr 12, 2018
Volume
82
Issue
4
Pages
102 - 126
© 2025 Pluto Labs All rights reserved.
Step 1. Scroll down for details & analytics related to the paper.
Discover a range of citation analytics, paper references, a list of cited papers, and more.