Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? a multi-channel view
Abstract
The emergence of the Internet has advanced the flourishing area of electronic commerce. Furthermore, alongside traditional physical channels, virtual channels have rapidly increased. The focus of both practice and research on marketing channels has changed dramatically over the past few decades. We performed structural equation model analysis with a sample of 794 observations consisting of two different channels (physical and virtual). The...
Paper Details
Title
Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? a multi-channel view
Published Date
Jan 27, 2018
Journal
Volume
13
Issue
1
Pages
1 - 23
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History