Service Business
Papers
406
Papers 432
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#1Thinh Gia Hoang (RMIT: RMIT University)H-Index: 3
#2Ngan Tuyet Truong (RMIT: RMIT University)H-Index: 2
Last. Tam Minh Nguyen (University of Da Nang)
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The remedies used for the COVID-19 pandemic such as travel restrictions and quarantine have created severe difficulties for the hotel industry. However, there is also a scarcity of effective response strategies for the tourism and hospitality industry. This paper introduces a responding strategy developed by a case hotel in Vietnam to help survive this troubled period. Marketing’s service-dominant logic and Bourdieu’s theoretical framework of habitus, capitals, and field are used to facilitate t...
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#2Sang-Gun LeeH-Index: 9
Last. Silvana TrimiH-Index: 21
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#1Grisna Anggadwita (Telkom University)H-Index: 8
#2Veland Ramadani (South East European University)H-Index: 23
Last. Dini Turipanam AlamandaH-Index: 4
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This paper analyzes the influence of the socio-cultural environment, social perceptions, and entrepreneurial orientation on women’s entrepreneurial intentions. Structural equation modeling technique is used as an analytical technique involving 400 women entrepreneurs in microsmall and medium-sized enterprises (MSMEs) in Indonesia. The results showed that the socio-cultural environment and social perceptions have a positive and significant effect on entrepreneurial orientation. In addition, the s...
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This research examines differences in the adoption of online reselling between old and young millennials across countries in Europe. National cultural values and government policies are included in the analysis as reasons for differences between countries. Responses from 35,390 individuals from 14 European countries are used to test a multilevel model. The results indicate that young millennials are less likely to resell online. Individualism and public investment in R&D have positive effects on...
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This study proposes a model that applies brand experience and customer-based brand equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing food service sector of “grocerants.” For the empirical analysis, 384 foodservice consumers with experience of using seven South Korean grocerants were surveyed. The study identifies the influence of brand experience on perceived value and brand loyalty through brand awareness, brand association/image, and perceived qualit...
1 CitationsSource
#1Miri Chung (Walsh University)H-Index: 1
#2Young-Hye JangH-Index: 1
Last. Steven A. Edelson (Walsh University)H-Index: 2
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Extant studies examining emotional labor and job satisfaction have generally been limited by examining only surface and deep acting. This study builds upon extant studies by introducing natural acting strategies and examines the moderating role of compensation. Based on structural equation modeling involving 326 frontline service employees across several service providers and industries in South Korea, this study showed that role clarity was positively related to all three emotional labor strate...
1 CitationsSource
#1Erim Ergene (Bryant University)
#2Bruce C. Skaggs (UMass: University of Massachusetts Amherst)H-Index: 9
Last. Inigo Echeveste (ESSEC Business School)
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Service firms need to handle customer-induced uncertainty during service production. The literature argues for several mechanisms that organizations utilize to handle customer-induced uncertainty in service production. Specifically, the literature argues that involving customers as coproducers, or quasi-employees, in the production system could decrease such uncertainty. This reduction in turn decreases the need for a complex production system and high levels of human capital. Moreover, research...
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#1Daniel Belanche (University of Zaragoza)H-Index: 16
#2Luis V. Casaló (University of Zaragoza)H-Index: 30
Last. Alfredo Pérez-Rueda (University of Zaragoza)H-Index: 6
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This research examines how customers’ perceptions about controversial labor practices of food delivery platforms may affect their intentions to use and recommend these services. Three studies reveal that customers’ behavioral intentions depend on their perceptions of the working conditions for the delivery workers, as well as service quality. This influence is higher among customers with a high level of social conscious consumption. Our research also explores the costs that customers would be wi...
1 CitationsSource
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Service quality
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Customer satisfaction
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