Generational Research and Advertising to Millennials
Volume: 37, Issue: 2, Pages: 165 - 167
Published: Feb 22, 2018
Abstract
Recently, in doing some media around Super Bowl advertising, a newspaper reporter asked me about the types of advertising that tend to resonate with millennials. Therefore, I did the usual...
Paper Details
Title
Generational Research and Advertising to Millennials
Published Date
Feb 22, 2018
Volume
37
Issue
2
Pages
165 - 167
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