Review paper
Customer Satisfaction and Service Quality in the Marketing Practice: Study on Literature Review
Abstract
Both public and private parts have given considerable keenness with respect to the perfect customer satisfaction in the current decades. Customer satisfaction has been a renowned point in advertising practice and educational research since Cardozo's (1965) a basic examination of customer effort, expectations and satisfaction. The service quality and customer satisfaction are associated with their definitions to their associations with alternate...
Paper Details
Title
Customer Satisfaction and Service Quality in the Marketing Practice: Study on Literature Review
Published Date
Jan 1, 2018
Volume
1
Issue
1
Pages
21 - 27
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