An exploratory study of hospitality needs and preferences of U.S. Girlfriend Getaways

Girlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results...