doi.org/10.1057/s41262-018-0105-5

Trajectories of brand hate

Lia Zarantonello

,

,

..., Marc Fetscherin

Journal of Brand Management4.10

Volume: 25, Issue: 6, Pages: 549 - 560

Published: Mar 7, 2018

Paper Fields

Paper Details

Title

Trajectories of brand hate

DOI

doi.org/10.1057/s41262-018-0105-5

Published Date

Mar 7, 2018

Journal

Journal of Brand Management

Volume

25

Issue

6

Pages

549 - 560

Notes

History