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doi.org/10.1057/s41262-018-0105-5
Trajectories of brand hate
Lia Zarantonello
22
,
Simona Romani
30
,
...,
Marc Fetscherin
29
View all 4 authors
Journal of Brand Management
4.10
Volume: 25, Issue: 6, Pages: 549 - 560
Published
: Mar 7, 2018
148
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Paper Fields
Business
Wrongdoing
Feeling
Advertising
Corporate branding
Marketing
Political science
Psychology
New product development
Law
Brand equity
Employer branding
Brand experience
Brand management
Product management
Social psychology
Paper Details
Title
Trajectories of brand hate
DOI
doi.org/10.1057/s41262-018-0105-5
Published Date
Mar 7, 2018
Journal
Journal of Brand Management
Volume
25
Issue
6
Pages
549 - 560
Notes
History
View all history