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doi.org/10.1016/j.elerap.2018.01.010
Other
Does online media sequence matter in product marketing?
Xuebing Dong
15
,
Hongbo Li
14
View all 2 authors
Electronic Commerce Research and Applications
5.90
Volume: 28, Pages: 44 - 53
Published
: Jan 31, 2018
15
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Abstract
No abstract.
Paper Fields
Business
Mathematics
Online advertising
Biology
Computer science
The Internet
Genetics
World Wide Web
Product (mathematics)
Geometry
Advertising
Psychology
Sequence (biology)
Persuasion
Social psychology
Digital media
Paper Details
Title
Does online media sequence matter in product marketing?
DOI
doi.org/10.1016/j.elerap.2018.01.010
Published Date
Jan 31, 2018
Journal
Electronic Commerce Research and Applications
Volume
28
Pages
44 - 53
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Does online media sequence matter in product marketing?
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