Brand Equity of a Tourist Destination
Abstract
In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the...
Paper Details
Title
Brand Equity of a Tourist Destination
Published Date
Feb 7, 2018
Journal
Volume
10
Issue
2
Pages
431 - 431
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Notes
History