Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Published on Jan 1, 2020in Marketing Science
· DOI :10.1287/MKSC.2018.1128
Romain Cadario7
Estimated H-index: 7
,
Pierre Chandon35
Estimated H-index: 35
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Abstract
The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.
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