doi.org/10.1057/s41262-018-0092-6

Other

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

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Journal of Brand Management4.10

Volume: 25, Issue: 5, Pages: 449 - 462

Published: Jan 12, 2018

Paper Fields

Paper Details

Title

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

DOI

doi.org/10.1057/s41262-018-0092-6

Published Date

Jan 12, 2018

Journal

Journal of Brand Management

Volume

25

Issue

5

Pages

449 - 462

Notes

History