The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer:

Volume: 82, Issue: 2, Pages: 85 - 105
Published: Feb 19, 2018
Abstract
In this study, the authors assess the effects of a data breach announcement (DBA) by a multichannel retailer on customer behavior. They exploit a natural experiment and use individual customer transaction data from the retailer to conduct a detailed and systematic empirical examination of the effects of a DBA on customer spending and channel migration behavior. To identify the effects, the authors compare the change in customer behavior before...
Paper Fields
Paper Details
Title
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer:
Published Date
Feb 19, 2018
Volume
82
Issue
2
Pages
85 - 105
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.