The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer:
Abstract
In this study, the authors assess the effects of a data breach announcement (DBA) by a multichannel retailer on customer behavior. They exploit a natural experiment and use individual customer transaction data from the retailer to conduct a detailed and systematic empirical examination of the effects of a DBA on customer spending and channel migration behavior. To identify the effects, the authors compare the change in customer behavior before...
Paper Details
Title
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer:
Published Date
Feb 19, 2018
Journal
Volume
82
Issue
2
Pages
85 - 105
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Notes
History