The Impact of Religiosity as a Moderator on Attitude Towards Celebrity Endorsement–Purchase Intentions Relationship
Volume: 11, Issue: 1, Pages: 87 - 98
Published: Mar 1, 2017
Abstract
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Paper Details
Title
The Impact of Religiosity as a Moderator on Attitude Towards Celebrity Endorsement–Purchase Intentions Relationship
Published Date
Mar 1, 2017
Volume
11
Issue
1
Pages
87 - 98
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