Samaa Taher Attia
Suez University
LISRELEmpirical researchEthnocentrismService qualityBusinessPsychologyHealth careMarketingCustomer satisfactionMarketing managementGlobalizationCosmopolitanismTest (assessment)Consumer ethnocentrismQuality (business)Context (language use)Family medicineStructural equation modelingMedicineSocial psychologyDeveloping countryModeration
15Publications
5H-index
175Citations
Publications 14
Newest
1 Citations
1 Citations
#1Samaa Taher Attia (Suez University)H-Index: 5
#2Malak Taher Attia (St. Clair College)
The purpose of this paper is to investigate the impact of celebrity endorsement (in terms of expertise, trustworthiness and physical and inner attractiveness) and fit on purchase intentions among Muslim Egyptian males and females. A self-administrated questionnaire with close-ended questions was used to collect data from Muslim Egyptian consumers using a convenience sampling method. SPSS and structural equation modelling - AMOS were used to analyse the survey. For males, it was found that expert...
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#1Zhongqi Jin (Middlesex University)H-Index: 14
#2Richard Lynch (Middlesex University)H-Index: 9
Last. Marius Ungerer (Stellenbosch University)H-Index: 5
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Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PC...
44 CitationsSource
#1Rasha H. A. Mostafa (Ain Shams University)H-Index: 5
#2Samaa Taher Attia (British University in Egypt)H-Index: 5
The purpose of this paper is to examine the effect of social networking sites' SNSs characteristics on Egyptians' perception and attitude towards the 25/30 uprisings, also known as the "Arab Spring". Data were obtained from 422 Egyptian university students using SNS by means of questionnaire. Structural Equation Modeling SEM was conducted to test the research hypotheses. The study results indicate that SNSs' characteristics positively influence the Egyptian protesters' perceptions, particularly ...
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#1Samaa Taher AttiaH-Index: 5
Purpose: This study aims to examine the effect of green advertising as a moderator on Green Purchase Attitude (GPA) - Green Purchase Intentions (GPI) relationship. However, in order to get a deeper insight on the different factors that could affect GPI, this current paper will also test how different psychographic and attitudinal factors could predict Environmentally Conscious Consumer Behaviour (ECCB). Then, in turn, it will test the effect of Environmentally Conscious Consumer Behaviour (ECCB)...
1 Citations
#1Samaa Taher Attia (British University in Egypt)H-Index: 5
The purpose of this paper is to examine the extent to which Egyptian firms satisfy customers, how sensitive they are to rivals' reactions, their focus on long-term planning and finally, the extent to which Egyptian firms rely on interfunctional planning. Quantitative data were collected just before the 25 January 2011 revolution. A total of 134 usable questionnaires were collected and showed evidence of reliability and validity. Data were interpreted using factor and regression analysis. Key fin...
5 CitationsSource
#1Wael KortamH-Index: 7
#2Abeer A. MahrousH-Index: 8
Last. Samaa Taher AttiaH-Index: 5
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This paper aims to propose a theory of ubiquitous marketing research. To that end, the paper develops a synergistic integration of the postulates, pathways and ends of the ideology and methodology of marketing research in order to make the scientific truth of the marketing research discipline uniquely universal through getting over its perpetuation, generalization and globalization hurdles of time, place and culture. These research endeavors should be expected to signposting a blueprint of genui...
1 Citations
#1Masood A. Badri (College of Business Administration)H-Index: 2
#2Samaa Taher AttiaH-Index: 5
Last. Abdulla M. Ustadi (Rashid Hospital)H-Index: 2
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Purpose – The purpose of this article is to present a comprehensive structural equation based service quality and patient satisfaction model taking into account the patient's condition before and after discharge. The authors aim to test for causality in a sample of patients from United Arab Emirates public hospitals.Design/methodology/approach – Data were collected using questionnaires completed by adults discharged (n=244) from UAE public hospitals. The proposed model consists of five main cons...
131 CitationsSource
#1Masood A. Badri (College of Business Administration)H-Index: 2
#2Samaa Taher AttiaH-Index: 5
Last. Abdulla M. UstadiH-Index: 2
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Purpose – The purpose of this paper is to show that, although there has been some research to identify the dimensions on which healthcare quality and in‐patient satisfaction should be measured, the confirmation of constructs and indicators that constitute an overall care quality and satisfaction remains unclear. The objective is to present several models of service quality and satisfaction in healthcare for discharged patients; and to test those models in a sample of discharged patients in publi...
20 CitationsSource