Half a Gift Is Not Half-Hearted: A Giver–Receiver Asymmetry in the Thoughtfulness of Partial Gifts

Four studies document an asymmetry in givers’ and receivers’ evaluations of gifts: Givers underestimate the extent to which receivers perceive partial (but more desirable) gifts to be thoughtful, valuable, and worthy of appreciation. Study 1 documents this asymmetry and suggests that givers underestimate the extent to which partial gifts signal thoughtfulness to receivers. Study 2 replicates this asymmetry in the context of a real gift exchange...