Factors influencing Indian consumers' actual buying behaviour towards organic food products
Abstract
The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. The purpose of this study is to examine the factors influencing the consumers' actual buying behaviour towards organic foods. For this purpose, a survey data were collected from 611 Indian consumers through a structured questionnaire. The...
Paper Details
Title
Factors influencing Indian consumers' actual buying behaviour towards organic food products
Published Date
Nov 20, 2017
Volume
167
Pages
473 - 483
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