Factors influencing Indian consumers' actual buying behaviour towards organic food products

Volume: 167, Pages: 473 - 483
Published: Nov 20, 2017
Abstract
The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. The purpose of this study is to examine the factors influencing the consumers' actual buying behaviour towards organic foods. For this purpose, a survey data were collected from 611 Indian consumers through a structured questionnaire. The...
Paper Details
Title
Factors influencing Indian consumers' actual buying behaviour towards organic food products
Published Date
Nov 20, 2017
Volume
167
Pages
473 - 483
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.