The Evolution and Prospects of Service-Dominant Logic
Abstract
Service-dominant logic (SDL) emerged over a decade ago as a potential framework and paradigmatic lens for rethinking the role of service in exchange and value creation. The growth of SDL reflects a major shift in service research. However, SDL’s relationship to prior service literature and its potential for future development in this field have not been empirically examined. We explore the foundational research areas and evolution of SDL...
Paper Details
Title
The Evolution and Prospects of Service-Dominant Logic
Published Date
Jul 12, 2017
Journal
Volume
20
Issue
4
Pages
345 - 361
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Notes
History