The Moral Foundations of Consumer Ethics

Volume: 158, Issue: 3, Pages: 585 - 601
Published: Aug 28, 2017
Abstract
This paper applies moral foundations theory in the context of consumer ethics. The purpose of the study is to examine whether moral foundations theory can be utilised as a theoretical framework to explain consumers’ beliefs regarding both ethical and unethical consumption. The relationships among various moral foundations and different dimensions of consumer ethics are examined with a sample of 450 US consumers. The results demonstrate that,...
Paper Details
Title
The Moral Foundations of Consumer Ethics
Published Date
Aug 28, 2017
Volume
158
Issue
3
Pages
585 - 601
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