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Domains of Digital Marketing Channels in the Sharing Economy
Abstract
The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for organizations in the sharing economy. A detailed conceptual...
Paper Details
Title
Domains of Digital Marketing Channels in the Sharing Economy
Published Date
Apr 3, 2017
Volume
24
Issue
1-2
Pages
27 - 38
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