Sentimental value and gift giving: Givers' fears of getting it wrong prevents them from getting it right

Sentimental value is the value derived from an emotionally‐laden item's associations with significant others, or special events or times in one's life. The present research demonstrates that when faced with the choice between sentimentally valuable gifts and gifts with superficial attributes that match the preferences of the recipient, givers give the latter much more often than recipients would prefer to receive such gifts. This asymmetry...