The effect of individual level variables on the effectiveness of brand placements

Volume: 10, Issue: 4
Published: Mar 26, 2017
Abstract
No abstract.
Paper Details
Title
The effect of individual level variables on the effectiveness of brand placements
Published Date
Mar 26, 2017
Volume
10
Issue
4
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.