The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Volume: 48, Issue: 8, Pages: 1009 - 1022
Published: Mar 31, 2017
Paper Details
Title
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Published Date
Mar 31, 2017
Volume
48
Issue
8
Pages
1009 - 1022
Notes
History