Original paper
Identifying new business opportunities from competitor intelligence: An integrated use of patent and trademark databases
Abstract
This study aims to analyze the position of technology-centered companies in complex market dynamics and discover new business opportunities from competitor intelligence. For this, we consider both technology and market characteristics in providing competitor intelligence by utilizing patent data as a representative proxy for a firm's technology, and trademark data as an information source for the firm's target goods and services. To analyze the...
Paper Details
Title
Identifying new business opportunities from competitor intelligence: An integrated use of patent and trademark databases
Published Date
Apr 1, 2017
Volume
119
Pages
170 - 183
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