Original paper
An Empirical Study of User Acceptance of Fee-Based Online Content
Abstract
Despite the fee-based online content's popularity and potential for extensive growth, its service provision as a business model is struggling to establish itself. This study is intended to identify the factors that influence customers' adoption of the fee-based online content services. Based on theories and findings from various fields, this study attempts to answer the following questions: (1) Does cost really matter in adopting the fee-based...
Paper Details
Title
An Empirical Study of User Acceptance of Fee-Based Online Content
Published Date
Dec 11, 2015
Volume
49
Pages
60 - 70
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Notes
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