An Empirical Study of User Acceptance of Fee-Based Online Content

Despite the fee-based online content's popularity and potential for extensive growth, its service provision as a business model is struggling to establish itself. This study is intended to identify the factors that influence customers' adoption of the fee-based online content services. Based on theories and findings from various fields, this study attempts to answer the following questions: (1) Does cost really matter in adopting the fee-based...